co-founder, adidas s.e.e.d. (school for experiential education in design)
[hired on an external consultant contract from 2020-2022 & moved to an internal role with same responsibilities]
one of my favorite ‘risks’ i’ve taken, to date. in 2019, after 2 years of research and uncovering data on early career talent in the footwear industry, i took a leap and left my full-time position at adidas. In collaboration with my then manager, we formed a shared vision: to build an industry-operated higher education model that provides access to and awareness of the education and skills necessary to make a meaningful career as a footwear designer.
it was a truly collaborative effort and we all took individual and collective risks to bring it to life and launch the program in January 2020 at adidas, in partnership with Pharrell Williams, and powered by Pensole Lewis College.
the power of the collective brought this amazing program to life.